Partner
in the
Future

New
Rostec

We articulated Rostec's vision as ‘Partner in the future’, a clear statement of intent to work with the world’s most significant companies through existing and new relationships and also a compelling proposition for their 1m employees.

New
Russia

The brand was designed to communicate a ‘New Russia’ as openly and directly as possible in both Russian and English. As ‘Rostec' the corporation is more contemporary and international than ever before. Our identity builds on the Russian cultural heritage of a bold graphic visual style.

Open
Square

Our ‘open square’ symbol takes Rostec’s strength in technology, innovation and people out to the world and simultaneously brings the world’s technology, innovation and people together in Russia. The open square is both a window on the world and a point of focus where great ideas and innovation is highlighted.

Strength in
Simplicity

We developed the brand across a range of key external and internal applications from advertising and international trade events to employee communications. Given the scale of operations the brand has to work seamlessly across all media, materials, applications and locations and this was carefully considered throughout.